Javier is an advertiser interested in understanding how each of his advertising strategies help drive purchases of all of his products on Amazon, as opposed to only his promoted ASINs. Which metric would best give him insight into which strategies are most effective at driving total purchases?

(A) Sales

(B) Purchases

(C) Total purchase rate

(D) Total units sold

Explanation

If Javier wants to know which strategies are most effective at driving purchases, he should look at the total purchase rate.

Conclusion

This question is a part of the Amazon Attribution metrics chapter from the Introduction to Amazon Attribution(Seller) lesson unit. You can find all the answers asked in this exam on our Introduction to Amazon Attribution(Seller) Answers page.

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