Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

(A) Best all-inclusive vacation

(B) All-inclusive Paris holiday

(C) All-inclusive family Paris vacation

(D) All-inclusive vacation


An Exact match triggers your ad when the exact words in your keyword appear in a customer’s search query. It can also trigger your ad if the user uses a close variation of your keyword. Close variations include singular, plurals, misspellings, punctuations, accents, stemming, reordered words, synonyms, and implied words.

Since the term “All-inclusive Paris holiday” contains close variations of the search term “all-inclusive vacation Paris” (holiday is a synonym for vacation), therefore, this search term will match with Jennifer’s ad.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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