Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

(A) Jimmy’s ads will appear at a lower rate when users search for the television brand.

(B) His ads won’t be shown to users searching for the uncarried brand.

(C) Common misspellings and synonyms of his keywords will still allow his ads to be shown.

(D) Ads for Jimmy’s business will be shown to the widest possible audience.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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