Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers?

(A) Conversion rates

(B) Number of people clicking on each ad type

(C) Comments on her social media profile

(D) How many pages visitors check before they leave the site

Explanation

The performance of her retargeting ads campaign can be measured by Conversion rates and Clicks on Ads. If there is an increase in the conversion rate from retargeting ads then the campaign has definitely worked. If the conversion rate remains the same or decreases then the ads aren’t working. Similarly, if the number of clicks on her retargeting ads increases then the ads are working, and if the number of ad clicks decreases then the ads aren’t working.

Comments on her social media profile and the number of pages visitors check before leaving the site have cannot be used to measure the performance of the retargeting ads campaign.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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