Jo is about to launch a new online campaign, and wants to know how data can be used to make the campaign as effective as possible. Rearrange the steps below in the correct order to help Jo understand what should happen first.

The correct order for the steps to follow is:

(1) Identify the goals of the campaign and plan the next actions to take

(2) Collect the relevant data

(3) Check and investigate the findings

(4) Take action to test the hypothesis

Explanation

The first and most important step is to clearly identify and define the goals of the business and prepare an action plan. The next thing he should do is to collect the relevant data that aligns with his goals and plans. After that, he should check and analyse the data and investigate the findings from that analysis. Lastly, he should take action according to the findings from that data analysis and test his hypothesis.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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