Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?

(1) Customers access the shop a lot on mobile

(A) Add customer reviews

(B) Create registration for customer accounts

(C) Introduce responsive design

(D) Add a search feature

(2) Customers want to find a specific product

(A) Add customer reviews

(B) Create registration for customer accounts

(C) Introduce responsive design

(D) Add a search feature

(3) There are lots of website visits but no one is buying the products

(A) Add customer reviews

(B) Create registration for customer accounts

(C) Introduce responsive design

(D) Add a search feature

(4) Repeat customers add products to their cart but are not checking out

(A) Add customer reviews

(B) Create registration for customer accounts

(C) Introduce responsive design

(D) Add a search feature

Explanation

If customers access the store a lot using their mobile phones then the website should be made responsive so that it fits on all screen sizes.

If customers are looking for a specific product on the website then adding a Search feature will make it easier for them to find a product.

If there are lots of visits and no one’s buying then it means that the people don’t trust this online store. Adding customer reviews on the site will increase the trust levels and people will start to purchase.

If repeat customers add products to their cart but are not checking out then it means they are not happy with the long checkout process. Jo can create registration for customer accounts which will make the checkout process quicker and easier.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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