John’s Balloons sells a variety of balloon bouquets and balloon supplies on Amazon. Why should the company consider using a variety of supply sources?

(A) It provides scale to achieve goals.

(B) It will allow them to diversify content.

(C) Using all three sources may drive better performance. 

(D) It will reduce the cost of running their campaign.

Explanation

Using a variety of supply sources provides scale for advertisers like John’s Balloons to achieve their goals. It also allows them to diversify content and drive better performance.

Conclusion

This question is a part of the Amazon DSP supply chapter from the Learn about Amazon DSP Supply and supply quality safeguards lesson unit. You can find all the answers asked in this exam on our Learn about Amazon DSP Supply and supply quality safeguards Answers page.

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