Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

(A) Data insights

(B) User insights

(C) Product insights

(D) Purchase insights


User insights are a part of qualitative data analysis that provides details on user behavior like how users are interacting with your website, what they are browsing for and why they’re visiting certain pages on your website.

User sights provide information on what stage they’re dropping off your conversion funnel and help you with Conversion Rate Optimization.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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