(A) Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
(B) View the Time Lag Report to better understand her visitor’s conversion path.
(C) Have other members of her marketing team double-check her conclusions to rule out user error.
(D) Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.