Justin wants to do more video advertising. He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos. Which keywords should he choose for the Google Ads programme?

(A) Home Cooking

(B) TV Chefs

(C) Instructional Videos

(D) Cooking Videos

(E) Chefs

(F) TV Shows

Explanation

He should obviously choose Home Cooking and Cooking videos first because his audience is interested in cooking at home and cooking demo videos. The 3rd keyword he should choose is TV Chefs because his blog audience is interested in TV shows that feature famous Chefs.

He shouldn’t choose Chefs because his audience isn’t interested in all kinds of different Chefs. They are only interested in Chefs that appear on TV shows. He shouldn’t choose TV shows because this will show his ad to all the TV shows in the world while his audience is only interested in cooking shows. He should also not choose Instructional videos because this will show his ad to all different types of instructional videos that he doesn’t want.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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