Kalena is an advertiser running campaigns focused on helping drive sales of her products. Which metrics would be most useful to focus on within Amazon Attribution?

(A) Clicks

(B) Detail page views

(C) Purchases, total purchase rate, sales

(D) Add to cart

Explanation

If your goal is to drive sales, you want to view purchases, total purchase rate, and Sales.

Conclusion

This question is a part of the Gain insights with Amazon Attribution reporting lesson unit. You can find all the answers asked in this exam on our Gain insights with Amazon Attribution reporting Answers page.

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