Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business?

(A) He’d be more visible to customers

(B) He can target ads at local customers

(C) It’s easier to communicate with customers

(D) Less need for customer conversations

(E) More insights into customers’ online behaviour

(F) He can modernise his company logo


If Karl goes digital then he can benefit his business in a lot of ways. Having a website will make him more visible to customers as they can find his business by searching on search engines and online directories. He can target ads using Search Engine Marketing(SEM) towards local customers looking for his business. He can communicate much easily to his customers using Email, Social Media Networks like Facebook pages and other online messaging services. He can get more insights into how his customers behave online using Google Market Insights, Google Analytics, Keyword Planner, and Google Trends.


This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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