Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

(A) Maintain bids and frequency caps.

(B) Shift budget from that line item to higher performing line items.

(C) Decrease frequency cap on that line item to serve less impressions.

(D) Increase frequency cap on that line item to serve more impressions.

Conclusion

This question is from the Amazon DSP Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon DSP Certification Assessment Answers page.

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