Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?

(A) Guide download

(B) Purchase of water filter

(C) Visit to your site

(D) A & B

(E) B & C


This question is a part of the Moz Academy Reporting on SEO Quiz. You can find 100% correct answers to all the questions asked in this exam in our Moz Academy Reporting on SEO Quiz Answers page.

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