Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?

(A) brand affinity

(B) political values

(C) influencer connections

(D) brand rub

(E) number of followers

(F) all of these


Brand affinity is another factor that determines whether a person would represent your organization well and become a brand advocate. Brand affinity is used to describe consumers who share common values with a particular brand. If a consumer shares values with your brand then that consumer knows about your brand and industry and therefore is an ideal candidate for becoming a brand advocate.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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