(A) He runs tests continuously, increasing data points that help inform important strategic decisions.
(B) In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
(C) He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
(D) He starts his day by looking at how well he is doing on his company’s key performance indicators.
(E) He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.