Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

(A) He starts his day by looking at how well he’s doing on his company’s key performance indicators.

(B) He brings data to all his meetings. Data is at the center of every decision made.

(C) He maintains a set of preferred media channels that are proven to be effective and don’t need to change.

(D) He values what his coworkers think and encourages them to give their opinions in his marketing meetings.


This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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