Lily has decided to use some of her social media budget for targeted Facebook adverts. She’s keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?

(A) Users who have posted about buying vintage clothes

(B) Users who have ‘liked’ vintage clothing

(C) Users who live within 20 miles of Lily’s shop

(D) Users who live in countries that she’d be happy to mail her products to

Explanation

Since she’s running a Vintage clothing company the first way she should target users in Facebook Ads is by their Interests. She should firstly target users who have posted about buying vintage clothes. They are the most targeted users because they are already interested in buying Vintage clothing. The next users she should target is users who have ‘liked’ vintage clothing. Although, they are not as targeted as the previous users but still they have shown interest in vintage clothing and are most probably going to purchase. Since she wants to go global and reach a wider audience, she should target users in countries she would be happy to mail to.

Since her main target is going global or people showing interest in vintage clothing, it is not a good idea to target users who live within 20 miles of Lily’s shop.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

Leave a Comment

Share via
Copy link
Powered by Social Snap