Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?

(A) Number of visits to the site per month

(B) Number of site pages users explore on average

(C) Amount of time visitors spend on the site

(D) Number of people clicking on the links in her newsletters

(E) Percentage of orders made on smartphones and tablets

Explanation

Since Linda has revamped her newsletter, she should check the number of people who are clicking on the links in her newsletters to find out the effectiveness of changing the content in the newsletter. Simply reading the emails don’t give enough information because a person reading the email and not clicking the link may be uninterested in her content. Therefore, the key element is the number of people clicking on the links because these people are interested to purchase or know more about her website.

Since she has made her website responsive, she should check the percentage of orders coming from smartphones and tablets because this will tell her the effectiveness of the change. If the orders are low then it means that this hasn’t worked and if the percentage of orders from these devices increases then this has definitely worked.

Other metrics like the number of visits, the amount of time spent and the number of pages viewed won’t tell anything about the effectiveness of changing the newsletters and making the site responsive.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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