Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results. What can she learn from analytics reports?

(A) Which search engines visitors use

(B) How traffic is trending over time

(C) How relevant the content is for keywords

(D) How many visitors are using mobile devices

Explanation

Analytics reports can tell her about the search engines used by visitors to land on her website. This can be seen in the Acquisition report under Source/Medium. These tools can also tell her about how traffic is trending over time. It can be seen from the number of users report for the time period required. These tools can also tell the percentage of visitors who are using mobile devices which can be seen in the Sessions by Devices report.

Analytics tools cannot tell her the relevance of the content for the keywords she’s chosen. She can find that data from Google Search Console. GSC can tell her the number of keywords a particular content piece is ranking for and she can figure the relevancy from that report.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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