Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor’s experience. Take a look at the following terms – do you know what they mean in the web analytics world?

(1) Time spent on site

(A) Metric

(B) Conversion

(C) Dimension

(2) Visitor’s device type

(A) Metric

(B) Conversion

(C) Dimension

(3) Visitor’s location

(A) Metric

(B) Conversion

(C) Dimension

(4) Signing up to the newsletter

(A) Metric

(B) Conversion

(C) Dimension

Explanation

A Metric is a quantitative measure that you can express using numbers like Time spent on site, Session Duration, etc. A Dimension is a characteristic of an object that can be given different values but it cannot be counted as a number like Visitor’s Device type, Visitor’s location, Browser used by the Visitor, etc. A Conversion is an action taken by a user that leads to some benefit for a business like purchasing a product, signing up to a newsletter, etc.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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