Linda runs a successful guesthouse in the centre of Guildford. She promotes the guesthouse online and has a website where customers can book and pay for rooms in advance. Linda wants to use segmentation to break down her analytics data. What information about the visitors can she gather by using this?

(A) Devices used

(B) The visitor’s city

(C) The visitor’s country

(D) The number of clicks on a page

Explanation

Segmentation of analytics data can tell her a lot of things about her visitors. These tools can tell the device used by the users to visit her website. It can exactly tell the location of the visitors, the countries as well as the cities they are visiting the website from. Analytics tools cannot tell you the number of clicks on a particular page. You can track this by creating special short links that track the number of clicks on a link of a page.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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