Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

(A) Google Ads will automatically create ad messaging based on the campaign type she chooses.

(B) The campaign type chosen will determine where her ads appear and the format of those ads.

(C) Certain campaign types will only serve ads during particular times of the day and week.

(D) Different campaign types have different minimum and maximum budget requirements.


This question is a part of the Shopping Ads Certification Assessment exam. You can find all the answers to this exam in our Shopping Ads Certification Assessment Answers page.

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