Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating and promoting content across the hotel’s online channels. What should she do, and in which order?

She should do things in the following order:

(1) Consider all the channels available

(2) Decide what content to create, and when, based on the target audience

(3) Create content

(4) Publish content

(5) Promote content

Explanation

Firstly, she should find out all the channels where she could promote her content and devise a plan based on that. The next thing she should do is create a content plan based on her targeted audience where she decides what type of content to create and when to create them. The third step is to actually create the content and then she should publish the content to the website. Finally, she needs to promote the content in all the channels she decided earlier in the first plan.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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