(A) Bids, frequency, site targeting, and creatives
(B) Budget, pacing, geography, and inventory
(C) Loyalty, awareness, action, and consideration
(D) Advertiser, campaign, insertion orders, and line items
Manual optimizations to the components of Bids, frequency, site targeting, and creatives typically provide the greatest impact.
This question is a part of the Bid Manager Optimization Assessment. You can get answers to all the questions asked in this exam in our Bid Manager Optimization Assessment Answers page.