Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.

The correct order is:

(1) Build awareness

(2) Influence consideration

(3) Drive purchases

(4) Grow loyalty

Conclusion

This question is a part of the Google Ads Measurement Knowledge Check Assessment and the Check your knowledge section of the Turn Business Objectives into Marketing Goals lesson unit. You can find all the answers asked in both exams in our Google Ads Measurement Knowledge Check Assessment Answers page, and Turn Business Objectives into Marketing Goals Answers page.

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