Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

(A) How long users spend on each blog post

(B) Which websites are referring traffic to her blog

(C) The number of new subscribers to her email marketing list

(D) How many people click the “Buy Now” CTA at the end of each blog post

Explanation

The most relevant metric to figure out which posts are contributing to increased product sales is How many people click the Buy Now CTA at the end of each post. This is because these are the only people that land on the product page of the website after clicking the Buy Now button. They can either buy or not buy the product but they are the only possible that can buy the product.

Time spent on each blog post gives no idea if the user is actually landing on the product page. Similarly, referral traffic from other websites also doesn’t give any information on whether they are purchasing anything. New subscribers to her mailing list is also not enough information to understand whether they are actually buying products and contributing to sales.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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