Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

(A) By dividing the mobile conversion rate by the desktop conversion rate

(B) By multiplying the desktop conversion rate by the mobile conversion rate

(C) By dividing the desktop conversion rate by the mobile conversion rate

(D) By multiplying the mobile conversion rate by the desktop conversion rate

Explanation

The relative mobile conversion rate(rel mCvR) is calculated by dividing the mobile conversion rate(mCvR) by the desktop conversion rate(dCvR) on your website.

rel mCvR = ( mCvR / dCvR )

A good relative mobile conversion rate lies between 50% to 70%. If your relative mobile conversion rate is less than 50% then it is considered poor. Generally, your mobile traffic should convert better than your desktop traffic.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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