Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

(A) Keyword targeting

(B) Product targeting


If the campaign is targeting product keywords instead of individual products or product categories then it is called Keyword targeting.

In this case, Maria is clearly bidding on a keyword phrase ‘strollers for babies’ so Maria is definitely using Keyword targeting.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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