Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

(A) New-to-brand

(B) click-through rate

(C) Cost-per-click

(D) spend


New-to-Brand metrics in Sponsored Brand ad campaigns allow you to measure the order and sales of products generated from first-time customers. These customers found your brand and product for the first time by clicking on your Sponsored Brand ad. A high New-to-Brand metric is very important to promote brand awareness.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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