Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

(A) Retention-focused bidding

(B) Conversion-focused bidding

(C) Consideration-focused bidding

(D) Awareness-based bidding

Conclusion

This question is a part of the Google Ads Display Certification Assessment exam and Shopping Ads Certification exam. You can find all the answers for both exams in our Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.

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