Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

The correct Match order is:

(1) A food delivery company running a campaign to get new users – tCPI 

(2) An outdoor retailer running a campaign to drive more in-app purchases – tCPA

Conclusion

This question is a part of the Google Ads Apps Certification Assessment. You can find all the answers asked in this exam in our Google Ads Apps Certification Assessment Answers page.

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