Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

(A) The software that exists with the goal of automating your marketing actions

(B) Tools to help automate sales-specific actions

(C) The thought process behind delivering information in lead nurturing

(D) The software that is used for your entire inbound strategy

Conclusion

This question is a part of the HubSpot Inbound Marketing Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Marketing Certification Exam Answers page.

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