Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

(A) Detail page views, Detail Page view rate, Add to carts, Add to cart rate

(B) Total DPVs, Total DPVR, Total Add to carts, Total ATCR

(C) Click-through rate

(D) Impressions


This question is a part of the Amazon Attribution beta (Seller) Quiz.

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