Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

(A) Detail page views, detail page view rate, add to carts, add to cart rate

(B) Total DPVs, total DPVR, total add to carts, total ATCR

(C) Clicks and purchases

(D) Detail page views, detail page view rate, add to carts, Add to cart rate

Explanation

The following metrics would be most useful to measure consideration: total DPVs, total DPVR, total add to carts, total ATCR.

Conclusion

This question is a part of the Gain insights with Amazon Attribution reporting lesson unit. You can find all the answers asked in this exam on our Gain insights with Amazon Attribution reporting Answers page.

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