Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

To advertise a business’s online and local inventory and boost website or store traffic – Shopping campaign

To increase engagement, app installs, and in-app actions (like signing up for a newsletter) – App campaign

To increase exposure and reach audiences with specific interests across the web – Display campaign


This question is a part of the Google Ads Display Certification Assessment exam. You can find all the answers for this exam in our Google Ads Display Certification Assessment Answers page.

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