Match each campaign goal with the appropriate optimization type.

1. Return on ad spend (ROAS) – Purchase

2. Cost per acquisition – Pixel conversion

3. Detail page view rate (DPVR) – Detail page view (DPV)

4. Click-through rate (CTR) – Click

Conclusion

This question is a part of the Launching your first campaign in the Amazon DSP Quiz. You can find answers to all the questions asked in this exam in our Launching your first campaign in the Amazon DSP Quiz Answers page.