Match each description below to the appropriate category of traffic quality, brand safety, or viewability.

This measurement helps advertisers understand what portion of their impressions were viewable – Viewability

Proprietary and third party (3P) solutions are available to protect advertisers from invalid traffic – Traffic quality

Concerns itself with whether ad had the opportunity to be viewed – Viewability

Concerns itself with keeping a brand’s reputation safe when they advertise online – Brand safety

Onsite policies on Amazon’s retail site and app protects ads from appearing in unsafe contexts – Brand safety

Concerns itself with the validity of ad traffic – Traffic quality

This targeting helps advertisers bid on impressions that are more likely to be viewable – Viewability


This question is a part of the Supply quality definitions and key industry terms chapter from the Learn about Amazon DSP Supply and supply quality safeguards lesson unit. You can find all the answers asked in this exam on our Learn about Amazon DSP Supply and supply quality safeguards Answers page.

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