Match each stage of the customer journey with an associated marketing objective.

The correct Match order is:

(1) Consideration – Brand favorability

(2) Awareness – Brand recall

(3) Loyalty – Customer referrals

(4) Purchase – Average order size

Conclusion

This question is a part of the Google Ads Measurement Knowledge Check Assessment and the Check your knowledge section of the Turn Business Objectives into Marketing Goals lesson unit. You can find all the answers asked in both exams in our Google Ads Measurement Knowledge Check Assessment Answers page, and Turn Business Objectives into Marketing Goals Answers page.

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