Match each stage of the customer journey with an associated marketing objective.

The correct Match order is:

(1) Consideration – Brand favorability

(2) Awareness – Brand recall

(3) Loyalty – Customer referrals

(4) Purchase – Average order size

Conclusion

This question is a part of the Google Ads Measurement Knowledge Check Assessment. You can find all the answers asked in this exam in our Google Ads Measurement Knowledge Check Assessment Answers page.

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