This is a direct deal that reserves inventory, guarantees buyer spend, and is handled through programmatic pipelines – Programmatic Guaranteed
This is a one-to-one negotiation with a specific buyer but for unreserved inventory – Preferred deals
A select group of buyers can bid on your inventory – Private auction
This is a direct deal with a buyer that must be handled manually – Traditional reservations
Any buyer can bid on your available inventory – Open auction
This question is a part of the Check your Knowledge section of the “Engage with Programmatic Guaranteed” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.