Match the deal type with the description. Match each item with the correct answer.

This is a direct deal that reserves inventory, guarantees buyer spend, and is handled through programmatic pipelines – Programmatic Guaranteed

This is a one-to-one negotiation with a specific buyer but for unreserved inventory – Preferred deals

A select group of buyers can bid on your inventory – Private auction

This is a direct deal with a buyer that must be handled manually – Traditional reservations

Any buyer can bid on your available inventory – Open auction


This question is a part of the Check your Knowledge section of the “Engage with Programmatic Guaranteed” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.

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