Match the following objectives with the correct description.

The correct Match order is:

(1) Marketing Objectives – Marketing goals that support the business objectives such as building awareness

(2) Business Objective – A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold)

(3) Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives

(4) Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign


This question is a part of the Google Ads Measurement Knowledge Check Assessment. You can find all the answers asked in this exam in our Google Ads Measurement Knowledge Check Assessment Answers page.

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