Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

(A) Showing benchmark data across the competition

(B) Showing a summary breakdown of the Google Ads account

(C) Showing the performance statistics of the design team

(D) Showing a comparison of performance between the development and marketing teams


Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time.

Therefore, Melanie should show benchmark data across the competition to gain the support of leadership in this area.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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