Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

(A) Maintain one evergreen ad group, and use additional ad groups to explore different themes.

(B) Create a new campaign and ad group for each different theme.

(C) Replace her existing ad group with a new one using a different theme.

(D) Maintain the same ad group, and introduce additional assets based on various different themes.


This question is a part of the Google Ads Apps Certification Assessment. You can find all the answers asked in this exam in our Google Ads Apps Certification Assessment Answers page.

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