Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out. Which of these text statements would work best as an ad?

(A) Wedding Photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book Now!

(B) Cardiff Wedding Photography. Get 25% off your first order. Make your reservation now.

(C) Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.

Explanation

The Cardiff Wedding photography option is the best one because the main keyword is in the headline of the ad which makes it very clear to the user what this ad is about. The 25% discount offer makes it appealing and stands out from other ads. It also gives the users a sense of achievement as they will save money. Lastly, the ad has a distinct Call To Action (CTA) which is Make your reservation now. This tells the user what to do as a next step.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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