Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?

(A) She can review her AdWords Express account to see what ads she has connected to her listing.

(B) She can ask her customers to provide the information as part of their review.

(C) She can review the call information to see how many customers are calling her directly from their online search.

(D) She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.


The Insights feature in Google My Business allows you to see how people are finding your business and what do they search for after visiting. This gives you ideas on how to optimize your business listing so that you get more traffic. One of the ways this can be done is by checking the traffic sources which get the most traffic to your business listing and spending more money on marketing those traffic sources.


This question is a part of the Google My Business Basics Assessment exam. You can find all the answers with detailed explanation for this exam in our Google My Business Basics Assessment Exam Answers page.

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