Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

(A) Targeting

(B) Pay-Per-Click

(C) Optimization

(D) Incremental keyword bidding


The process of improving your campaigns from the data provided by the various reports and research tools is called Optimization. You can optimize your Microsoft Advertising ad campaigns based on various data like ad performance, keyword performance, devices, browsers, time zones, and a lot more.


This question is a part of the Bing Accreditation Exam and the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for both exams in our Bing Accreditation Exam Answers page and Microsoft Advertising Certified Professional Exam Answers page.

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