Mo is a plumber in Glasgow. He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search. Which keywords do you think would work well for his mobile SEO?

(A) Leaky Tap

(B) Blocked Sink

(C) How to fix a burst pipe in your bathroom

(D) Local plumber

(E) Pressure has failed in boiler, how can I fix it myself?

(F) Ubend fix

(G) Why is my dishwasher making a gurgling sound?

Explanation

Mo should pick the four highlighted keywords above. Leaky Tap is a keyword that Mo should target because the intent behind the keyword is to fix their tap using a professional. Similarly, for Blocked Sink a user wants to fix this but doesn’t have the knowledge himself so it is a great keyword to target for a Plumber. Local Plumber keyword is the most targeted keyword which he should definitely target on his website. Lastly, he should also target Ubend fix because the user’s intent while searching is to fix their U-bend pipe with the help of a professional.

He shouldn’t target the keyword How to fix a burst pipe in your bathroom because the intent of the user is to fix it himself and not hire a professional plumber. Similarly, for the keyword Pressure has failed in boiler, how can I fix it myself? Here also, the intent of the user’s search query is to fix it himself rather than hire a plumber. The intent behind the keyword Why is my dishwasher making a gurgling sound? is to find the reason for the sound and not hire someone to fix that dishwasher.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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