Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

(A) An investment of $30,000 to generate 1,500 conversions and a CPA of $20

(B) An investment of $28,000 to generate 1,400 conversions and a CPA of $20

(C) An investment of $40,000 to generate 2,000 conversions and a CPA of $20

(D) An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Conclusion

This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.