Moz Academy Backlink Audit and Removal Quiz Answers 2021

Before you get to the answers below here are some key facts about this exam.

Exam Name – Backlink Audit and Removal Quiz.

Total Questions – 23

URL Of Exam

How Links Work Quiz Answers

Q.1 – Which of these terms should NOT be used to describe a link that points from another website to yours?

(A) Backlink

(B) External link

(C) Internal link

(D) Inbound link

Q.2 – True or false: No-follow links pass link equity.

(A) True

(B) False

Q.3 – Which of these do search engines use to crawl and navigate between pages within a website? Select all that apply.

(A) Internal links

(B) Sitemaps

(C) Robots.txt

(D) External links

Q.4 – A _________ is a connection between two webpages or sites, activated by clicking.

The correct answer is Hyperlink.

Q.5 – Which of these is an example of generic anchor text?

(A) Visit the Sausage Maker website

(B) Click here for more information

(C) Explore our catalog of sausage-making products

(D) Visit

Q.6 – True or false: Link equity is not a factor in Google’s ranking algorithm and has no effect on the order of search results.

(A) True

(B) False

Q.7 – What is one reason a webmaster might add a no-follow attribute to an outbound link on their site?

The correct answer is This is done in cases when a website doesn’t want to pass authority to (or “endorse”) another webpage or because it’s a paid link.

Q.8 – Which of these is NOT a true statement regarding Domain and Page Authority?

(A) The higher your Domain Authority is, the more difficult it is to increase it.

(B) Domain and Page Authority are based entirely on the quality and quantity of links pointing to a site or page.

(C) Your competitors’ Domain and Page Authority are irrelevant when compared with your own.

(D) If Facebook’s Domain Authority goes up, other sites’ Domain Authority will decrease relative to Facebook’s.

Backlink Audit Quiz Answers

Q.1 – Which of these are examples of earned links? Select all that apply.

(A) A bicycle mechanic writes a guide to changing bicycle tires and emails the editor of Bike Fancy to share it with a wider audience

(B) A financial services firm buys three blog domains and creates monthly posts for the purpose of linking back to the firm’s primary website

(C) A writer shares her list of best beach destinations on Twitter and adds the article to their Links page

(D) An SEO agency purchases links from several online directories on behalf of their client

(E) The Sausage Maker’s SEO team asks the webmaster at to add a hyperlink to an unlinked mention of a Sausage Maker product

Q.2 – A link from a highly ranked, reputable website is _______________ than a link from a less authoritative or trustworthy website.

(A) more valuable

(B) less valuable

(C) neither more nor less valuable

Q.3 – Which metric in Moz’s Link Explorer tool suggests how likely a site is to be banned or penalized by the search engines?

(A) Number of Linking Domains

(B) Domain Authority

(C) Spam Score

Q.4 – Which of these is NOT an important consideration when auditing a site’s anchor text profile?

(A) Relevance of anchor text terms

(B) Overall diversity of anchor text

(C) Ratio of branded terms to naked URLs

(D) Whether choice of anchor text seems natural

Q.5 – True or false: No-follow links have no SEO value because they do not pass link equity.

(A) True

(B) False

Q.6 – What are the two most common types of anchor text on the web? Choose two answers.

(A) Keyword anchors

(B) Naked URLs

(C) Generic anchors

(D) Branded terms

Q.7 – True or false: It does not matter to the search engines whether you earn your links all at once or steadily over a longer period.

(A) True

(B) False

Q.8 – Which of these is important to keep in mind when measuring the success of a new link?

(A) It can take time for a new, valuable link to trigger an increase in SERP rank

(B) A link that appears to send traffic to your site has no value unless it uses a keyword anchor

(C) Sites that are already on the first page of search results will increase in rank more easily

(D) Links from sites with low Domain Authority will have no effect on SERP rankings

Backlink Removal Quiz Answers

Q.1 – True or false: As of 2016, Google generally devalues spam links rather than demoting sites with spam in their backlink profiles.

(A) True

(B) False

Q.2 – True or false: If you’ve encountered a manual penalty from Google, the best option is to disavow all of your backlinks and start over from scratch.

(A) True

(B) False

Q.3 – Which of these is a good tactic for asking webmasters to remove or no-follow links to your website?

(A) Automate outreach by sending form emails to several recipients at a time

(B) Threaten legal action if the link is not removed within 30 days

(C) Thoroughly explain your link removal process thus far so the recipient knows how hard you’ve worked

(D) Always send emails from an address that reflects the domain name you’re inquiring about

Q.4 – Which of these is NOT an example of a link scheme that violates Google’s Webmaster Guidelines?

(A) Hiding links within the text of a website

(B) Adding links to low-quality directories

(C) Adding a link to your website in the bio section of a guest-written blog post

(D) Using private blog networks to create links

(E) Link-exchange agreements

(F) Paying for links

Q.5 – Google’s _______ algorithm update was designed to decrease the SERP rankings of sites that use black-hat tactics to manipulate their number of backlinks.

The correct answer is Panda.

Q.6 – You should consider pursuing a backlink removal campaign if (select all that apply):

(A) You know some of your inbound links have been acquired using tactics that violate search engine guidelines

(B) You earned more than 100 links in a 30-day period

(C) More than half of your inbound links use naked URLs as anchor text

(D) Your Google Search Console profile shows that you’ve been hit with a manual action

Q.7 – True or false: When creating a disavow file, it’s a good idea to include notes that reflect your attempts to get links removed manually.

(A) True

(B) False

What Is The Moz Academy Backlink Audit and Removal Course And Exam?

The Backlink Audit And Removal course from Moz Academy explains how your links are contributing to or working against your success and is ideal for business owners and webmasters as well as SEOs and agencies.

The first module provides an introduction to Backlink Audit & Removal. The second module explains What Are Links, How Links Pass Value, and then you need to complete the How Links Work Quiz. The third module explains Link Neighborhood, how Links Increase with Time, Anchor Text, Followed & No-Followed Links, Earned, Editorial, Authoritative, & Relevant, Measuring Backlink Success and then you need to complete the Backlink Audit Quiz.

The fourth module explains Why to Remove Links, Choosing Links to Remove, Outreach for Backlink Removal, Disavowing Backlinks, and then you need to complete the Backlink Removal Quiz. The fifth module provides a conclusion to the Backlink Audit & Removal course. The course contains 17 lessons and the total content time is around 1 hour and 15 minutes.

The Moz Academy Backlink Audit And Removal quiz tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 23 questions. The questions are Multiple Choice type. The passing score is 80%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A Moz account.

Course And Exam Modules

There are a total of 6 modules on which you are tested in this exam.

(1) Introduction.

(2) How Links Work.

(3) Backlink Audit.

(4) Backlink Removal.

(5) Conclusion.

Features Of The Course And Exam

The key features of this course and exam are:

(1) Moz is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) You get an industry recognized certificate that you can use in your CV.


You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other Moz exams in our Moz Academy Client onboarding Quiz Answers page, Moz Academy Keyword Research Quiz Answers page, Moz Academy SEO Fundamentals Quiz Answers page, Moz Academy Page Optimization Answers page, Moz Academy Reporting On SEO Quiz Answers page, Moz Academy Backlink Basics Quiz Answers page, Moz Academy Technical SEO Site Final Exam Answers page, Moz Academy Local SEO Fundamentals Quiz Answers page, Moz Academy The Fundamentals Of SEO Client Prospecting Quiz Answers page, Moz Academy Prepare For The SEO Client Pitch Quiz Answers page, Moz Academy Finding Potential SEO Quiz Answers page, and Moz Academy Selling the Value of SEO Quiz Answers page.

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