Moz Academy Finding Potential SEO Clients Quiz Answers 2021

Before you get to the answers below here are some key facts about this exam.

Exam Name – Finding Potential SEO Clients Quiz.

Total Questions – 37

URL Of Exam

Finding Potential SEO Clients Final Exam Answers

Q.1 – What is the most common reason a customer would look at your website?

(A) To evaluate the services you offer

(B) To search for a definition or explanation of a challenge they’re dealing with

(C) To look for familiar customers’ testimonials

(D) None of the above

Q.2 – What is the most effective channel for converting your lead to an opportunity?

(A) Your website

(B) Your sales team

(C) Your social media accounts

(D) None of the above

Q.3 – What is the most likely reason a customer initially consumes the content on your website?

(A) To compare pricing to other agencies

(B) To define, outline, and understand their problems

(C) To understand how your agency can help them achieve their goals

(D) None of the above

Q.4 – If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.

(A) Top

(B) Middle

(C) Bottom

(D) None of the above

Q.5 – True or False: Offering free advice via blog posts on link building is counterproductive.

(A) True

(B) False

Q.6 – True or False: The prospect is always thinking about the agency’s mission, the agency’s creative solutions, and the agency’s case studies.

(A) True

(B) False

Q.7 – Effective case studies _________.

(A) are generic

(B) are an afterthought

(C) are vague

(D) None of the above

Q.8 – Which of the following is NOT a crucial element of a case study?

(A) The Conflict

(B) The Resolution

(C) The Comparison

(D) None of the above

Q.9 – In “The Conflict” section of a case study, the agency should include ____________.

(A) why the agency couldn’t find common ground with a client

(B) the problem the agency was hired to fix

(C) the reason the agency couldn’t fix a problem

(D) None of the above

Q.10 – True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.

(A) True

(B) False

Q.11 – In a case study, an effective “Happy Ending” should _________.

(A) be at the beginning of the case study

(B) show the details of the strategy encompassed

(C) describe the client’s business

(D) None of the above

Q.12 – When commenting in a forum or blog, what should you make sure to do FIRST?

(A) Reply to everyone else’s comments

(B) Share the article on social media

(C) Upload a real photo and name

(D) None of the above

Q.13 – Which of the following is the best example of adding value to a blog post by commenting?

(A) Fleshing out an idea that was briefly mentioned in the post

(B) Leaving a link to your site

(C) Copy/paste an entry from Wikipedia

(D) None of the above

Q.14 – True or False: Omitting contact details from your social media accounts is an effective way to drive traffic to your website.

(A) True

(B) False

Q.15 – Which of the following is a good social media practice to attract prospects?

(A) Leave the “About Us” blank to create mystery

(B) Limit posts to selling your services

(C) Tailor posts to your audience segments

(D) None of the above

Q.16 – Which tool will help you export Google organic results to a CSV?

(A) Keyword Explorer

(B) Twitter

(C) MozBar

(D) None of the above

Q.17 – True or False: Sites that appear in the range of roughly organic ranking 11-30 may be ideal clients.

(A) True

(B) False

Q.18 – has a Domain Authority of 32. Based on their ranking for the keywords below, would you consider them a good prospect?

(A) Yes

(B) No

Q.19 – Single-digit Domain Authority sites _________.

(A) are often ranking on the 1st page of Google for high volume keywords

(B) don’t need SEO because they’re already considered authoritative

(C) are often new websites or businesses

(D) None of the above

Q.20 – If a website is paying for online visibility, but not ranking organically, what might that indicate?

(A) The business doesn’t have a budget for digital marketing

(B) The business doesn’t their website to generate leads

(C) The business doesn’t care about online visibility

(D) None of the above

Q.21 – Which tool will help you export paid results to a CSV?

(A) Keyword Explorer

(B) MozBar


(D) None of the above

Q.22 – Why is Yelp a good platform to mine prospects?

(A) Businesses can pay for ads to increase visibility

(B) It’s all organic listings

(C) It gives you an idea of the Domain Authority of businesses

(D) None of the above

Q.23 – How will Keyword Explorer help you determine the potential of a prospect who pays for visibility in Yelp?

(A) You can view the organic visibility (ranking keywords) of a business

(B) You can view the paid visibility (Google Ads) of a business

(C) You can view the technical threats of a business

(D) None of the above

Q.24 – Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?

(A) This website is NOT a potential prospect

(B) This website is a potential prospect

(C) This website is doomed forever

(D) None of the above

Q.25 – Why do many businesses create directory listings, Facebook pages, Instagram accounts, etc., instead of improving their websites?

(A) Social media has a high organic reach

(B) Those platforms are easier to manage

(C) Directories have a high click-through rate

(D) None of the above

Q.26 – Why should offline prospecting be considered in your prospecting strategy?

(A) Your prospects don’t care how they are approached

(B) It’s a quick and easy way to meet prospects

(C) Going offline guarantees you’ll find high LCV prospects

(D) None of the above

Q.27 – True or False: The customer referral is the most effective channel for converting an opportunity to a paying customer.

(A) True

(B) False

Q.28 – How can you get customer referrals?

(A) Beg current customers for them

(B) Keep your full menu of services quiet

(C) Make the referral process well-known and seamless

(D) None of the above

Q.29 – If you find a niche to target, you’ll open the door to _________ prospecting.

(A) mass quantity

(B) ineffective

(C) trade show

(D) None of the above

Q.30 – How would participating in non-SEO events in closely related industries, such as web design meetups, help with prospecting?

(A) They provide an opportunity to learn more about SEO

(B) You could position yourself as the go-to SEO agency

(C) Non-SEO events aren’t necessarily helpful

(D) None of the above

Q.31 – If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?

(A) You can view the organic visibility of a business by looking at their social media

(B) You can discover what’s currently important to the prospect

(C) The number of followers are strong indicators in SEO

(D) None of the above

Q.32 – Scenario: An orthodontic office recently posted a link to an article on about the importance of proper Invisalign care. What can you take from this?

(A) The office doesn’t yet offer Invisalign services, but is testing engagement

(B) Invisalign isn’t a popular service

(C) Since the article is on a 3rd party site, it’s important to the prospect

(D) None of the above

Q.33 – Which of the following is a quality of a LOW priority prospect?

(A) Unclear SEO challenge

(B) Mutual connection

(C) Medium LCV

(D) None of the above

Q.34 – True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.

(A) True

(B) False

Q.35 – Why should your initial contact be personalized?

(A) It takes less time and effort

(B) Your prospects are all very similar

(C) Each prospect has different challenges and goals

(D) None of the above

Q.36 – What’s an advantage to choosing email as your initial method of contact?

(A) It’s less common, so they grab a prospect’s attention quickly and more easily

(B) It can be easily forwarded to key stakeholders who might be a better fit to speak with

(C) It’s a more intimate connection

(D) None of the above

Q.37 – How can you create client curiosity on a phone call?

(A) Tell them everything about your agency

(B) Talk about case studies listed on your website

(C) Ask more questions about their business than talk about yours

(D) None of the above

What Is Moz Academy Finding Potential SEO Clients Course And Exam?

Finding Potential SEO Clients course from Moz Academy teaches How to improve your website to attract potential clients, Why and how case studies can sway prospects, Tips for creating a compelling case study, how to Leverage your online presence in other areas, such as social media and blogs, Mining for prospects by keyword in Google, Mining for prospects who are paying for visibility, but aren’t ranking organically, The power of referrals, Searching for prospects offline, Preparing for outreach by investigating prospects’ online activity, Prioritizing who to reach out to, and Tips for contacting a prospect for the first time.

The first module provides an introduction to the Finding Potential SEO Clients course. The second module explains how to Provide Value On Your Agency’s Website, how to Create Case Studies and Offsite Marketing. The third module explains Mining Organic Result Prospects, Mining Paid Result Prospects, and Offline Prospecting.

The fourth module explains Prep and Prioritize, and Initial Outreach. The fifth module provides a Review of the Finding Potential SEO Clients course. The course contains 13 lessons and the total content time is around 1 hour and 14 minutes.

The Moz Academy Finding Potential SEO Clients quiz tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 37 questions. The questions are Multiple Choice type. The passing score is 80%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A Moz account.

Course And Exam Modules

There are a total of 5 modules on which you are tested in this exam.

(1) Welcome to Finding Potential SEO Clients.

(2) Your Agency’s Digital Presence.

(3) Mining For Prospects.

(4) Potential Client Outreach.

(5) Course Summary and Quiz.

Features Of The Course And Exam

The key features of this course and exam are:

(1) Moz is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) You get an industry recognized certificate that you can use in your CV.


You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other Moz exams in our Moz Academy Client onboarding Quiz Answers page, Moz Academy Keyword Research Quiz Answers page, Moz Academy SEO Fundamentals Quiz Answers page, Moz Academy Page Optimization Answers page, Moz Academy Reporting On SEO Quiz Answers page, Moz Academy Backlink Basics Quiz Answers page, Moz Academy Technical SEO Site Final Exam Answers page, Moz Academy Local SEO Fundamentals Quiz Answers page, Moz Academy Backlink Audit And Removal Quiz Answers page, Moz Academy The Fundamentals Of SEO Client Prospecting Quiz Answers page, Moz Academy Prepare For The SEO Client Pitch Quiz Answers page, and Moz Academy Selling the Value of SEO Quiz Answers page.

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